Clients

Case Study: Rare Byrd Salon's SEO Transformation with Long Boy Studio

Client: Rare Byrd Salon

Industry: Beauty & Personal Care
Services Provided: SEO Optimization, Backend Metadata Improvements, Google Business Profile Enhancements, Website Redesign
Timeframe: 90 Days

The Challenge

Rare Byrd Salon had a strong local reputation but lacked online visibility. The business struggled with:

  • Low organic search traffic

  • Poor local search rankings

  • Inconsistent metadata and website structure

  • Limited discoverability for non-branded search terms

To improve their digital presence and attract more customers, they partnered with Long Boy Studio for a full-scale SEO and website revamp.

The Solution

Long Boy Studio implemented a multi-layered SEO strategy, focusing on four key areas:

1. SEO & Metadata Optimization

  • Restructured on-page SEO elements (title tags, meta descriptions, alt text)

  • Enhanced keyword targeting for both branded and non-branded terms

2. Google Business Profile Optimization

  • Updated business descriptions, services, and categories

  • Uploaded high-quality images and customer reviews to boost engagement

3. Website Redesign & Technical Fixes

  • Improved site structure, load speed, and mobile responsiveness

  • Ensured local SEO best practices were integrated into the website

4. Content & Search Query Optimization

  • Identified and targeted high-intent local keywords

  • Improved Rare Byrd Salon’s visibility for non-branded searches like "hair salon Walnut Creek"

(Above: Homepage after design & copy changes)

(Above: Homepage before changes, while functional, it didn’t communicate the brand vibe clearly.)

The Results: 90 Days of SEO Growth

The impact of Long Boy Studio’s SEO and website improvements was immediate and measurable:

✅ Organic Search Sessions: 1,454 (+15%)
✅ Google Search Impressions: 15,685
✅ Clicks from Google Search: 1,022
✅ Click-Through Rate (CTR): 6.5% increase
✅ Average Position: 1.0 – 1.1 for top branded searches

Search Query Growth Highlights

  • Branded searches ("rare byrd salon", "rare byrd") ranked #1 with over 50% CTR.

  • Non-branded search terms ("hair salon Walnut Creek") improved visibility, reaching 9.4 average position.

  • Google My Business visibility improvements led to more local discovery.

Why It Worked

The combination of SEO fundamentals, local search optimization, and a modernized website helped Rare Byrd Salon dominate its niche. By focusing on both branded and non-branded search terms, Long Boy Studio positioned the salon for long-term digital success.